As a business owner or marketer, you probably know that Facebook is one of the best platforms to reach your target audience. With its massive user base and advanced targeting options, Facebook can help you promote your products or services effectively. However, to make the most of Facebook advertising, you need to know how to use the Ads Manager. In this guide, we’ll show you step-by-step how to access Ads Manager on Facebook, so you can start creating and managing your Facebook ads like a pro.
Step 1
Log in to Your Facebook Account The first step to accessing Ads Manager on Facebook is to log in to your Facebook account. If you don’t have a Facebook account yet, you’ll need to create one before you can proceed. Once you’re logged in to your Facebook account, go to the top right corner of the screen and click on the downward-facing arrow. From the drop-down menu, click on “Manage Ads.”
Step 2
Navigate to Ads Manager After clicking on “Manage Ads,” you’ll be taken to Ads Manager. If you’re new to Ads Manager, you’ll see a welcome screen with a brief overview of what you can do in Ads Manager. To get started, click on the “Create” button, which is located in the top left corner of the screen. If you’ve used Ads Manager before, you’ll see your ad account dashboard.
Step 3
Create a New Campaign To create a new Facebook ad campaign, click on the “Create” button in the top left corner of the screen. From there, you’ll be prompted to select the objective of your campaign. Facebook offers a range of campaign objectives, including brand awareness, traffic, conversions, and more. Select the objective that aligns with your advertising goals.
Step 4
Set Up Ad Set and Ad Once you’ve selected your campaign objective, you’ll need to set up your ad set and ad. In the ad set, you’ll define your target audience, budget, and schedule. In the ad, you’ll create the actual ad creative and copy. Be sure to follow Facebook’s ad guidelines when creating your ad.
Step 5
Review and Publish Your Ad After you’ve set up your ad set and ad, you’ll be able to review and publish your ad. Facebook will review your ad to ensure that it complies with its ad policies. If your ad is approved, it will start running according to the schedule you set up in the ad set.
Conclusion
Now that you know how to access Ads Manager on Facebook, you can start creating and managing your Facebook ads with ease. Keep in mind that Facebook advertising can be complex, and there are many factors that can affect the success of your ad campaigns. However, with the right strategies and a good understanding of Facebook’s ad platform, you can create effective ads that reach your target audience and drive conversions.
