Short-Form Video: The New Battleground for Brands
Introduction Short-form videos have emerged as the latest battleground for brands vying for consumer attention. Whether it’s a quick scroll through TikTok or a glance at Instagram Reels, audiences are increasingly drawn to snackable content that entertains, informs, or engages within seconds. With video consumption skyrocketing and attention spans shrinking, brands are pivoting to short-form…
